Community Discussions
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What marketing tasks are easiest to outsource?
Some marketing tasks are easier to outsource than others. I think keyword research, social captions, basic ad graphics, landing page audits, and SEO cleanup are good candidates.Strategy can be outsourced too, but the ...
How should buyers prepare for an SEO order?
For SEO tasks, buyers should provide the website, target pages, location if relevant, competitors, keywords they care about, and any past SEO work.Without that context, the seller has to guess what matters.What else s...
Do social media captions need brand guidelines?
I think captions turn out much better when the buyer provides tone examples, audience details, banned words, hashtags, and what the post should accomplish.Even a simple voice guide can make the copy feel more on-brand...
What makes a good ad creative brief?
A good ad creative brief should include the offer, audience, goal, platform, dimensions, deadline, brand assets, examples, and any required text.It should also say what not to do. That saves a surprising amount of tim...
Should small businesses start with SEO or paid ads?
This depends on the goal. Paid ads can test offers faster, but SEO can build long-term traffic. For a brand new business, I would usually clean up the website and tracking before spending heavily on ads.What would you...
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